Examples of my work

example screens of the Investec Save platform on a colourful background

UX Design, Product and Brand Strategy

Designing Investec’s award-winning savings offering that attracted billions of pounds

Brand and Product Strategy, Global Research

Launching Apple Music with a uniquely human experience

example screens of the Buzzbike app mocked up on phones on a pink tinted background, in the corner the back wheel of an electric Buzzbike is visible

UX and Product Design, Brand, Product Strategy

Designing London’s first premium bike subscription

a picture of two phones showing some example screens of the new Investec app, the account overview, the card screen, all featured on a brown background with a padlock in the corner, indicating that a password is required to access this case study

UX and Product Design, Product Strategy

Creating Investec’s private bank and wealth management app

a black and white photo of a group of people working out with dumbbells during a CrossFit session

Brand Strategy, POSITIONING AND PRODUCT LAUNCH, GLOBAL RESEARCH

Reebok CrossFit: turning a niche idea into a global fitness revolution

UX Design, Brand, Design System

Building a global, scalable, evolving Design System

Brand Strategy, Global Research

Shaping and telling Apple’s story: “Designed by Apple in California”

a picture of the alphakinetic website that I built, featured on a laptop which sits on a dark background

UX and Product Design, Product Strategy, Brand Strategy

Alphakinetic’s Glide: opening a niche, expert tool to a mass market